About
Team
Services
Work
Contact
Blog
Fresh
Thinking
Topics
Select a Topic
All
Marketing Strategy
Agency Lifestyle
Digital Marketing
Branding
Social Media
Design
Strategic planning
Summer Nostalgia Series
Web Development & SEO
Organizational Development
Experiential Marketing
Video
Blogging
Technology
business consulting
Sales
Facilitation
AI
CRM
Copywriting
Economic Development
Hubspot
Media Buying
Politics
de Novo Drinks
Coronavirus
Happy April Fools
Podcast
Uncategorized
Web development
Stay up to date
SUBSCRIBE TO OUR BLOG
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
Stay up to date
Search The Blog
Meta Mayhem: Navigating Facebook’s Social Media & Marketing Platform
Episode 1: The Unicorn Hunters
Your Field Guide to Video Storytelling
2024 Predictions in Marketing & Tech
The Power of the Prompt: Driving Great Outcomes with Generative AI
Do you need another employee, or do you need a Unicorn?
City Storytelling: 2023 Iowa League of Cities Conference Recap
Finding My Balance: From the Perspective of the CEO's Daughter
Beyond the Billboard: Out-of-Home Advertising as a Part of Your Marketing Strategy
The Rise of Artificial Intelligence (AKA: Will Robots Take My Job?)
Threads: The New Twitter? Or Just Another Platform?
Creative vs Strategic: Which Approach Produces the Best Results?
The Evolution of SEO: A Look at One of Our Greatest Tools
Don't Lose Your Data—Or Your Cool. Switch to GA4 Without Breaking a Sweat.
Outsourcing Your Marketing? 4 Things to Look For In An Agency Partner
How to Write a Marketing RFP
Don't Overlook These QR Code Best Practices
5 Reasons to Refresh Your Website
Quit Stressing Over Image Sizes—We've Got You
Overcoming Scotomas
2022 Predictions in Marketing & Tech
Designers React to the 2022 Pantone Color of the Year - Very Peri
Apple Just Called Bluff on "Email Open Rates"
2021: Skip the Boring Holiday Card & Get Creative
How Great Brands Lead with Mission & Values
From Street-Team Rep to Summer Intern: My Time with de Novo Marketing
Shifting from “Post & Pray” to Nurturing a Workforce Pipeline
Busting Common Design Myths
Why Content Length Matters (And How to Trim Your Copy Like a Pro)
ATTENTION: How to Grab It
Improve Your Tech Stack With a Platform Audit
6 Questions You Should Ask About Your Marketing Content
If You Are Not Using an Integrated CRM, You Are Losing Data
Barrier Studies: Understanding What Holds Back Business & Engagement
12 Logos in 12 Months: Reflections on a Year in Branding
de Novo Drinks: Solicherry Confinement
Sometimes You Need a Creative Escape
Open for Business? Get Ready for Questions
This Is How You OWN IT
The New Thing: Still Video
Keep Calm and Carry On... With Precautions
Into the Woods: A Refresher Course in Brand Refreshes
Breaking the Valentine’s Marketing Mold
Choose Your Own Super Bowl Ad-venture
Warmest Holiday Wishes From de Novo
Developing Your Marketing Budget
Taking Learning to the MAX
Use the Right Digital Channel to Reach Your Marketing Goals
Skip the Boring Holiday Card & Get Creative
de Novo Drinks: The Happy Camper
Oh, and One More Thing...
Why Nostalgia Marketing Works
A Thirst for Nostalgia
Insights from the de Novo Intern
Video Game Nostalgia Comes Full Circle
How Flexi(ble) Are You?
Geico's Greatest Hits Prove Solid Ad Strategy Can Be Timeless
We Never Go Out of Style
The Nostalgic Pull of Saul Bass
New Coke, Who Dis?
Community Branding: Be Yourself
Elevate Your Video with Drone Footage
Nonprofit Spotlight: Bridging the G.A.P. with Junior League of Cedar Rapids
The Anatomy of a Good Alt Tag
deMystifying Digital Audience Targeting
Rethink Your B2B Blogging Strategy
TL;DR - Stop Oversharing
New Year, New Space
The In-house Marketing vs. Agency Model: A Story of Collaboration
A Miracle on 10th Ave: a de Novo Christmas Story
Q & A: Keeping Tabs on Your Brand Identity with Chris & Becca
The Oldest Intern: de Novo from the Perspective of a 37-Year-Old Intern
The Time to Trust?
Do Marketing and Politics Mix?
Data that Rocks!
Jedi Data Analytics
Is Your Company Ready to Reach a "Smart" Consumer?
Q&A: Annie & Braden Answer Everything You Want to Know About Vertical Video
Is the Open Office Format Bad?
A Summer Through the Eyes of a Front Desk Girl, aka the Intern
News Release: de Novo Marketing Acquires Annex Analytics
Be Curious About Automation
Bios, Blogs & Other Ways to Spotlight Your Team
Use Case Studies to Attract Customers
A Digital Marketer's Checklist for GDPR
What's Your Website's Shelf Life?
Facebook vs. the General Data Protection Regulation
5 Reasons Blogs Don’t Live Up to Expectations
The Facebook Newsfeed Changed—Now What?
Both a Mentor and a Mentee Be
What Does Marketing Have to Do With Events?
What ADA Compliance Means for Your Website
de Novians React to Pantone's Color of the Year
Your Customers Are People Too: Use Personas to Understand Them
Goal Setting Leads to Marketing Success
What Do People Say About Your Brand...
Start With Strategy
Why Facebook?
Stalk-In Traffic: Working With an Informed Public
Lighting for Cycloramas and Backdrops
My Summer at de Novo
Stock Photography Tells the Viewer One Thing
Add Email Marketing to Your Content Strategy with These 3 Steps
Resist the Siren Song of Short-Term Media Buys
Marketing Tip: Attaching Websites to Snapchat
3 Tips to Make Your Video Project More Successful
Use Inbound Marketing to Strengthen Economic & Community Development
How to be a Fastest Growing Company by Going Slow
The QR Code's Final Redemption
Confessions of a Creative Ball Hog
The Voice of Your Brand
Motion in Email: Why is my Inbox so Wiggly?
Junior League: Bridging the GAP program
Another Intern Bites the Dust...
Planning for the Worst: Incorporating Crisis Communications into your Strategic MarComm Plan
Why Big Brands Are Screwing Up
Connecting Your Audience & Message Through Emotion
Why Marketing (Sometimes) Doesn't Happen
7 Podcasts for All the Feels #TRYPOD
7 Tips for Giving Your Graphic Designer Better Feedback
StarTalk Radio - Pop-sci at Its Finest #TRYPOD
Ted Talks to Go #TRYPOD
Sooo Many White Guys #trypod
Want to Think Like de Novo? #TRYPOD With Us!
Facebook Rolls Out New Job Posting Feature
For Media Reps: how to sell to an agency professional
Five Tips for Naming Your Business
Snapchat Geofilters are the new Scout Badge
Ten Lessons in Ten Years
How to Write a Simple but Effective Brand Positioning Statement
What's in a Name?
How to Work with an Ad Agency
de Novo 2016 Fall Intern: Zach Zingula
2017 Pantone Color of the Year
Attracting New Audiences to Modern Museums, Libraries and Non-Profits
de Novo 2016 Summer Intern: Maddie Young
How Can Businesses Use Pokemon Go?
Will Pokemon Go Make AR a Reality?
The Pokémon GO Craze: Explained
Protecting Your Website From Cyber-Attacks
Branding: Why Original Design Matters
Step Away From Your Marketing Strategy
Ello's Impact - A Push for Privacy on Social Networks
An Apple by Any Other Name
How to not nurture your sales cycle
Hyped to Death?
REDACTED: You are Screwing your Customers
Search Engines and YOUR Mobile Website
What to expect from Google Enhanced Ads
After the Whining: What Facebook's Timeline Changes Mean for Businesses
Are You Listening?
Facebook EdgeRank Tips
The Definition of Content
Viral Marketing for a Cause (Micro-Local Scale)
Updating Your Site is Important - Google Says So
Using Controversy to Improve Edge Rank on Facebook?
Stop going to Social Media trainings
Measuring Your Success Indicators
In the Face of Tragedy
Facebook Pages Feed:BFD
How to think like de Novo Alternative Marketing
Hey Joe, where you going with that QR code in your hand?
Marketing: not the magic bullet
Come Challenge Us
Social Media Done Right: a very brief example of how small the world has become
Telling the Story with Words and Motion
PREVIOUS
1
NEXT
Submit a Comment
Stay up to date
Get latest articles directly in your inbox
SUBSCRIBE TO OUR BLOG
Submit a Comment