In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client's holiday party, a longtime acquaintance approached me and asked "I knew you did all things marketing, but what do events have to do with marketing?" I smiled and gave her the much shorter version of this blog...
...when you're not in the room?
|Expensive / Worth it? (Quality)
Pricey / Not Worth it (Overpriced)
|Inexpensive / Effective (Value)
Cheap / Crappy (Garbage)
Quick to Respond / Accountable (Great Service)
This is the heart of how your brand is perceived and communicated. So how do you know how your brand is perceived?
The proliferation of cheap, accessible stock photography has been an amazing boon over the years to content producers. However, it's also produced an unintended side effect: everyone's sites, posts and emails look the same. Worse yet, they look disingenuous.
Here are three ways to overcome the pitfalls of stock imagery overuse. Yes, they all cost money or time (see the Venn Diagram of Getting Sh!t Done), but in the long run, they're worth it.
(This blog was updated, February 20, 2017)
Once upon a Hubspot Inbound Marketing Summit, I had the opportunity to listen to Dorie Clark speak, and began following her more closely.