This summer, a whole new batch of graduates headed out to the working world ready to put what they learned to good use. Yet, what I’ve noticed, as an employer, is that the skills many graduates are leaving their four-year institutions with are skills most employers already have automated or are moving to automate.
Trust plays an important role in building long-lasting relationships with clients—and turning prospects into clients in the first place. Most companies will research a vendor or potential partner online before making contact. So how do you build trust with a prospect that you’ve never met?
One way is to shine a spotlight on the employees they’ll be working with so they’re familiar enough with your people, your values and your culture to feel comfortable reaching out and making an introduction. You can do this in a number of ways, from writing staff bios to highlighting your team on social media.
Check out a few of our favorite ways to spotlight staff:
Attracting quality prospects and closing the deal is a challenge almost every B2B business faces. Even the most experienced sales team needs a helping hand in proving the value of their products and/or services every once in a while. That's where case studies come in handy—they can be an effective way to showcase your business’ successes and help nudge your prospect in the right direction.
The European Union’s GDPR (General Data Protection Regulation) is all about how companies use the personal data of those they interact with. Everywhere we go on the internet, we leave a digital footprint. That footprint consists of our demographics, our behavior, our purchases and interactions, and it has become something of great value. (As the Economist says, “personal data is the world’s greatest resource.”) As is the case with anything of great value, it creates the need to protect that data from abuse—from benign misuse to serious breaches and malicious intent.
Topics: Marketing Strategy
You invested in a new website—how long should that website's design last?
The answer varies. It depends on the structure of your website. It depends on your ability to freshen up imagery and update the technology. And it depends on whether it's built on a platform that allows flexibility in the layout and functionality.
On May 28th, 2018, the European Union (EU) will begin enforcing new data protection laws giving web users more control over their personal details and how they're used on different social media networks.
This new law, the General Data Protection Regulation (GDPR), will have a significant impact on businesses around the world that collect, process, manage or store European citizens' data, but the one company we're focusing on is Facebook.
Topics: Digital Marketing
You’ve heard it a million times, in a million different ways: “You should be blogging.”
Well, should you?
Almost every company can benefit from maintaining a blog—it makes your site more visible on search engine results pages. It helps you connect with customers. And it creates reusable content that you can promote across a variety of channels.
But blogging takes time. And there’s more to it than just writing—you also need compelling imagery to help your content stand out. You need a place to house it on your website. And you need a promotion strategy to make sure it gets read.
So before you jump into the water without measuring how deep it goes, ask yourself, “What can I reasonably expect from a blog?”
On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.
I remember, once upon my early thirties, my boss telling me I should have a mentor—specifically, I should find a mentor in a particular industry and geographic area.
Topics: Agency Lifestyle
In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client's holiday party, a longtime acquaintance approached me and asked "I knew you did all things marketing, but what do events have to do with marketing?" I smiled and gave her the much shorter version of this blog...