Start With Strategy

Posted by Jill Mast on Nov 6, 2017 12:56:07 PM

I’m the queen of list making.

Every day I make a list of the things I need to accomplish, then rank them from highest priority to lowest. As I accomplish things throughout the day, I cross them off my list, and if priorities change, I reorganize.

Part of this list making comes from habit, and part of it comes from my unending need for organization. But no matter the reason, my list gives me focus. It helps me to prioritize the things that are most important and critical for a successful day, and it helps me avoid wasting time and energy on unimportant tasks. In its most basic form, my daily list is my strategy.

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Topics: Marketing Strategy, Strategic planning

Why Facebook?

Posted by Max Johnson on Nov 3, 2017 8:58:52 AM

Are you advertising on Facebook? You should be.

If you’re a business owner, one of the best ways you can increase exposure for your brand or business is with social media—especially Facebook. With over 2 billion active users, Facebook is the king of all social media networks. It’s everyone’s go-to to find out what’s going on around the world and it’s one of the first places people go to gather information about a company or brand.

To better understand why your company should advertise on Facebook our digital strategist, Max, put together these four reasons why Facebook could benefit your business:

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Topics: Social Media, Digital Marketing

Stalk-In Traffic: Working With an Informed Public

Posted by Jen Neumann on Oct 2, 2017 2:08:22 PM

Your customers know almost everything about what you offer before they "walk in" the door. Whether you sell items off shelves, provide a service, are a museum or tourism attraction, a library or even an entire community, hardly anyone walks in without background information. They've stalked your company—and your competitors—online well before they make contact. 

Here's how to treat the informed consumer:

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Topics: Marketing Strategy

Lighting for Cycloramas and Backdrops

Posted by Braden Kopf on Sep 29, 2017 10:05:02 AM

At the de Novo studio, we have an area called a cyclorama studio. Often used in authentic photogprahy (stock photography is bad - see why here), a cyclorama, or cyc for short, is a big backdrop where the walls and the floor curve into each other to create a seamless background. One of the hardest parts of working with a cyc is getting the lighting just right without having any unnecessary shadows.

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Topics: Agency Lifestyle

My Summer at de Novo

Posted by Cali Kinney on Aug 10, 2017 8:29:15 AM

This blog has been the hardest task to complete this summer by far. In part, the challenge comes from trying to sum up three months’ worth of work in just a few paragraphs. But it’s even more challenging coming to terms with the fact that this post marks the end of my internship here at de Novo. As the Summer Marketing Intern, this experience has taught me more than I could have ever imagined.

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Topics: Agency Lifestyle

Stock Photography Tells the Viewer One Thing

Posted by Jen Neumann on Aug 2, 2017 3:49:33 PM

The proliferation of cheap, accessible stock photography has been an amazing boon over the years to content producers. However, it's also produced an unintended side effect: everyone's sites, posts and emails look the same. Worse yet, they look disingenuous. 

Here are three ways to overcome the pitfalls of stock imagery overuse. Yes, they all cost money or time (see the Venn Diagram of Getting Sh!t Done), but in the long run, they're worth it. 

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Topics: Web Development & SEO, Branding

Add Email Marketing to Your Content Strategy with These 3 Steps

Posted by Alex Martin on Jul 27, 2017 10:50:00 AM

Content—every company wants to put out more of it. But if you’re like most businesses, you’re confined by a limited amount of resources: your staff doesn’t have experience writing blogs or preparing case studies; no one has the time to monitor your results; and even if they did, the budget for these activities doesn’t exist.

In a perfect world, your company would have a robust content marketing plan with the ability to deploy, track and analyze all of your content from a single platform. But the reality is not every business has the budget for an in-depth content management system (CMS) like Hubspot, let alone the resources needed to manage it. But that doesn’t mean you’re up the creek without a paddle.

If you’re struggling to get your content marketing strategy off the ground, writing a case study every month or putting out a new video every quarter probably isn’t feasible—but sending out a regular (or at least occasional) email to your customers is. And a free or low-cost email platform with even the most basic functions can still be an effective way to start connecting—and stay connected—to your customers.

So, what do you need to get started?

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Topics: Agency Lifestyle, Marketing Strategy

Resist the Siren Song of Short-Term Media Buys

Posted by Jen Neumann on Jul 11, 2017 12:21:45 PM

As champions of inbound marketing, it's not going to come as a surprise that we tell our clients to take a long-term approach to their marketing. But beyond the obvious, we frequently see similar patterns:

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Topics: Media Buying

Marketing Tip: Attaching Websites to Snapchat

Posted by Ryan Shenefelt on Jul 7, 2017 11:26:09 AM

Snapchat has long been overlooked by marketers who view the toddler social network as "just for selfies." Through its recent updates, Snapchat has started to make itself more of a behemoth for digital marketers at companies large and small. 

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Topics: Social Media, Marketing Strategy, Digital Marketing

3 Tips to Make Your Video Project More Successful

Posted by Annie Sexton on Jun 26, 2017 3:27:55 PM

 Video has been the new standard in marketing for a while now, and—spoiler alert—it’s not going anywhere. Having a video that tells your story and engages your audience has become an expectation, whether you’re a B2B or B2C company. And the constant evolution of technology has made the process more time and cost effective, enabling businesses with even modest marketing budgets to get in on the game.

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