We, at de Novo, have a message for Christina Anderson, the graphic designer who created the three license plate designs for Iowans to vote on: "It's going to be OK."
This blog has been the hardest task to complete this summer by far. In part, the challenge comes from trying to sum up three months’ worth of work in just a few paragraphs. But it’s even more challenging coming to terms with the fact that this post marks the end of my internship here at de Novo. As the Summer Marketing Intern, this experience has taught me more than I could have ever imagined.
Topics: Agency Lifestyle
The proliferation of cheap, accessible stock photography has been an amazing boon over the years to content producers. However, it's also produced an unintended side effect: everyone's sites, posts and emails look the same. Worse yet, they look disingenuous.
Here are three ways to overcome the pitfalls of stock imagery overuse. Yes, they all cost money or time (see the Venn Diagram of Getting Sh!t Done), but in the long run, they're worth it.
Content—every company wants to put out more of it. But if you’re like most businesses, you’re confined by a limited amount of resources: your staff doesn’t have experience writing blogs or preparing case studies; no one has the time to monitor your results; and even if they did, the budget for these activities doesn’t exist.
In a perfect world, your company would have a robust content marketing plan with the ability to deploy, track and analyze all of your content from a single platform. But the reality is not every business has the budget for an in-depth content management system (CMS) like Hubspot, let alone the resources needed to manage it. But that doesn’t mean you’re up the creek without a paddle.
If you’re struggling to get your content marketing strategy off the ground, writing a case study every month or putting out a new video every quarter probably isn’t feasible—but sending out a regular (or at least occasional) email to your customers is. And a free or low-cost email platform with even the most basic functions can still be an effective way to start connecting—and stay connected—to your customers.
So, what do you need to get started?
As champions of inbound marketing, it's not going to come as a surprise that we tell our clients to take a long-term approach to their marketing. But beyond the obvious, we frequently see similar patterns:
Topics: Media Buying
Snapchat has long been overlooked by marketers who view the toddler social network as "just for selfies." Through its recent updates, Snapchat has started to make itself more of a behemoth for digital marketers at companies large and small.
Video has been the new standard in marketing for a while now, and—spoiler alert—it’s not going anywhere. Having a video that tells your story and engages your audience has become an expectation, whether you’re a B2B or B2C company. And the constant evolution of technology has made the process more time and cost effective, enabling businesses with even modest marketing budgets to get in on the game.
"If you build it, they will come."
Other than a baseball field in Iowa, that statement really isn't true. You can create the perfect environment for your community or region to grow and expand new and existing business, but if you don't actively market it - in ways that cut through the clamor of all the other competing sites/cities/states, then you are leaving a lot to chance.
de Novo was recently honored as a 2017 Fastest Growing Company by the Corridor Business Journal. While excited by the recognition, I also found it ironic because it took us ten years to be considered "fast." Ten years. That's pretty slow.
Topics: Agency Lifestyle
Remember the QR Code? It's that little black and white box that looks like a cross between a bar code and a Sodoku puzzle. QR Codes were initially released in Japan back in 1994 and periodically made a comeback, but they were never able to achieve "sticking power." Why? One reason could be that the process was never seamless or easy for consumers—it required you to download a QR Code Scanner App on your phone and open the app in order to scan a code.
So why does this matter? What is a QR Code? They are, at their core, data. They could be a website URL, a QR Code Vcard that allows you to add someone to your contacts, or a map location. The goal of a QR Code is to make things easier on the customer. Why type when you can scan?