3 Tips to Make Your Video Project More Successful

Posted by Annie Sexton on Jun 26, 2017 3:27:55 PM

 Video has been the new standard in marketing for a while now, and—spoiler alert—it’s not going anywhere. Having a video that tells your story and engages your audience has become an expectation, whether you’re a B2B or B2C company. And the constant evolution of technology has made the process more time and cost effective, enabling businesses with even modest marketing budgets to get in on the game.

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Use Inbound Marketing to Strengthen Economic & Community Development

Posted by Jen Neumann on Jun 12, 2017 9:00:00 AM

"If you build it, they will come."

Other than a baseball field in Iowa, that statement really isn't true. You can create the perfect environment for your community or region to grow and expand new and existing business, but if you don't actively market it - in ways that cut through the clamor of all the other competing sites/cities/states, then you are leaving a lot to chance. 

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Topics: Marketing Strategy, Economic Development

How to be a Fastest Growing Company by Going Slow

Posted by Heather Friedman on Jun 8, 2017 4:56:17 PM

de Novo was recently honored as a 2017 Fastest Growing Company by the Corridor Business Journal. While excited by the recognition, I also found it ironic because it took us ten years to be considered "fast." Ten years. That's pretty slow.

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Topics: Agency Lifestyle

The QR Code's Final Redemption

Posted by Ryan Shenefelt on Jun 7, 2017 4:43:09 PM

Remember the QR Code? It's that little black and white box that looks like a cross between a bar code and a Sodoku puzzle. QR Codes were initially released in Japan back in 1994 and periodically made a comeback, but they were never able to achieve "sticking power."  Why? One reason could be that the process was never seamless or easy for consumers—it required you to download a QR Code Scanner App on your phone and open the app in order to scan a code.

So why does this matter? What is a QR Code? They are, at their core, data. They could be a website URL, a QR Code Vcard that allows you to add someone to your contacts, or a map location. The goal of a QR Code is to make things easier on the customer. Why type when you can scan?

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Topics: Social Media, Digital Marketing, Experiential Marketing

Confessions of a Creative Ball Hog

Posted by Jen Neumann on Jun 1, 2017 11:02:05 AM

(AKA - what Improv Taught is Teaching Me)

I started taking improv classes through our local community theater earlier this year. While my kids like to say I'm having a mid-life crisis (admittedly, I also signed up for a six week class on rain gardens at the same time - they may have something there), my objective was to recharge my creative batteries and get some practice thinking on my feet. I have to admit that sometimes I feel a little "depleted."

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Topics: Organizational Development

The Voice of Your Brand

Posted by Chris Moore on May 23, 2017 1:58:59 PM

I was recently at a typography conference where one of the speakers stated, “Type is 80% of the brand experience.” Writing it down in my sketchbook, I wondered why that made me feel a bit defensive. I make my living building and maintaining brands—how could typography be 80% of that experience? And if it is, what have I been doing wrong? 

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Topics: Agency Lifestyle

Motion in Email: Why is my Inbox so Wiggly?

Posted by Jen Neumann on May 22, 2017 11:38:32 AM

You have probably noticed that your inbox has a little more motion in it than it used to. This is mostly due to the rising popularity of GIFs (the offically pronunciation policy at de Novo is with a "hard G"), a graphic format that's been around for a long time, but has recently become much easier to create. Learn more about how (and when) you should use motion in your emails.

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Topics: Digital Marketing

Junior League: Bridging the GAP program

Posted by Annie Sexton on May 16, 2017 2:06:51 PM

Junior League of Cedar Rapids is an incredible group of women who volunteer their time to make a difference in our community. They focus their efforts on supporting and advocating for foster youth in Linn County, and do so through a variety of volunteer activities and programs.

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Topics: Agency Lifestyle

Another Intern Bites the Dust...

Posted by Zach Zingula on May 12, 2017 4:26:01 PM

As I finish up my internship at de Novo, I am now entering a period where I will be interviewing to take the next step in my career. I know I am bound to get a question somewhere along the lines of, “So what was your last work experience like?” A few quick images run through my head…

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Planning for the Worst: Incorporating Crisis Communications into your Strategic MarComm Plan

Posted by Jen Neumann on May 4, 2017 2:37:10 PM

On April 22, 2017, news broke that another video surfaced on social media of an airline passenger being mistreated by staff - this time on an American Airlines flight. 

The airline immediately took responsibility and is investigating the incident. Officials say that the video does not reflect their values of "patience and empathy."

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Topics: Marketing Strategy, Facilitation