The Voice of Your Brand

Posted by Chris Moore on May 23, 2017 1:58:59 PM

I was recently at a typography conference where one of the speakers stated, “Type is 80% of the brand experience.” Writing it down in my sketchbook, I wondered why that made me feel a bit defensive. I make my living building and maintaining brands—how could typography be 80% of that experience? And if it is, what have I been doing wrong? 

Read More

Topics: Agency Lifestyle

Motion in Email: Why is my Inbox so Wiggly?

Posted by Jen Neumann on May 22, 2017 11:38:32 AM

You have probably noticed that your inbox has a little more motion in it than it used to. This is mostly due to the rising popularity of GIFs (the offically pronunciation policy at de Novo is with a "hard G"), a graphic format that's been around for a long time, but has recently become much easier to create. Learn more about how (and when) you should use motion in your emails.

Read More

Topics: Digital Marketing

Junior League: Bridging the GAP program

Posted by Annie Sexton on May 16, 2017 2:06:51 PM

Junior League of Cedar Rapids is an incredible group of women who volunteer their time to make a difference in our community. They focus their efforts on supporting and advocating for foster youth in Linn County, and do so through a variety of volunteer activities and programs.

Read More

Topics: Agency Lifestyle

Another Intern Bites the Dust...

Posted by Zach Zingula on May 12, 2017 4:26:01 PM

As I finish up my internship at de Novo, I am now entering a period where I will be interviewing to take the next step in my career. I know I am bound to get a question somewhere along the lines of, “So what was your last work experience like?” A few quick images run through my head…

Read More

Planning for the Worst: Incorporating Crisis Communications into your Strategic MarComm Plan

Posted by Jen Neumann on May 4, 2017 2:37:10 PM

On April 22, 2017, news broke that another video surfaced on social media of an airline passenger being mistreated by staff - this time on an American Airlines flight. 

The airline immediately took responsibility and is investigating the incident. Officials say that the video does not reflect their values of "patience and empathy."

Read More

Topics: Marketing Strategy, facilitation

Why Big Brands Are Screwing Up

Posted by Jen Neumann on Apr 15, 2017 10:10:39 AM

tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google Home device. A Nivea ad that only lacked a pointy white hat in its inadvertently (we Screen Shot 2017-04-14 at 9.03.39 AM.pnghope!) white supremacist messaging. And most notably, a PR nightmare that United Airlines brought on themselves.

Read More

Topics: Marketing Strategy

Connecting Your Audience & Message Through Emotion

Posted by Jen Neumann on Apr 7, 2017 2:49:42 PM

Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It's not a new concept, but research continues to evolve around the how and why, which methods are most effective AND which parts of the brain are affected and how.

Read More

Topics: Marketing Strategy, Experiential Marketing

Why Marketing (Sometimes) Doesn't Happen

Posted by Jen Neumann on Mar 24, 2017 8:00:00 AM

As a marketer, you've probably experienced the frustration of a project not coming together. There are a lot of reasons for this, including a lack of buy in or understanding from those who approve the plan. But the main reason - and the one we see most often - is that there is an intersection of intangible and tangible elements that needs to happen in order for your plan to work. Please see Exhibit A: The Venn Diagram of Getting Sh!t Done. (Now animated!)

Read More

Topics: Marketing Strategy

7 Podcasts for All the Feels #TRYPOD

Posted by Annie Sexton on Mar 20, 2017 10:08:13 AM

Outside observers will probably note that I'm a pretty quiet person. But this brain of mine? ALWAYS chattering. I'm constantly thinking about a million and six things, and the subject matter of those things tends to change quite frequently, depending on how I'm feeling. I am naturally curious, and that curiosity extends to many different areas. So what better way to quiet my chattering brain AND satisfy my curiosity than with podcasts! 

Read More

Topics: Agency Lifestyle

7 Tips for Giving Your Graphic Designer Better Feedback

Posted by Rebecca Skalsky on Mar 20, 2017 9:41:59 AM

Graphic designers play an integral role in the marketing world. From print advertising to designing for a digital platform, these creative individuals have the challenging task of translating messages and ideas into compelling visuals. An artistic eye and a great imagination are only half of the battle. The success of a project largely hinges on the working relationship between client and graphic designer. Knowing what to expect from this partnership and clearly articulating feedback for your graphic designer will lead to successful and well-executed creative. So, where do you start?

Read More

Topics: Agency Lifestyle