With the summer months coming to a close, our summer intern, Maddie Young's time at de Novo also came to an end. Unfortunately for us, Maddie had to head back to school to further her education at Drake University in Des Moines. From her very witty "Weekly Holiday Emails" to her guilty pleasure of "dank" memes, we can say that she definitely made a positive impact on everyone here. Not only did Maddie's wit and personality leave an impact on us, but her "Intern Blog" did as well.
It’s week number three of the Pokémon Go craze and the mobile app has dominated the news – from users walking off cliffs to crashing into police cars. In our last two blogs, we talked about what Pokémon Go is and how Augmented Reality (AR) may jump into the mainstream, but we did not explain how fixed locations work and how businesses can capitalize on Pokémon Go.
You've seen the hordes in the parks, on the trails, skulking around your business or neighborhood. PokemonGO landed square in the middle of society and has caught on like a California wildfire. If you need a little refresher on what Pokemon Go is, you can read our overview blog here.
If you have been outside since Thursday you have probably seen a hoard of 15-30 year olds walking around staring at their phones. They’re not just extremely interested in a Buzzfeed listicle, they’re most likely playing Pokemon Go. Pokemon Go (which has boosted Nintendo’s stock $9B since Thursday) takes the favorite elements from the beloved card game turned anime turned gameboy game turned movie franchise and let’s players do what they’ve wanted to do for years - catch Pokemon in real life.
APM's Marketplace brought up a good point the other day - one that the masses clamoring for Apple Watch might not be thinking about yet. (Listen here)
Topics: mobile apps
IT'S NOT JUST TARGET & HOME DEPOT THAT GET HACKED
Cyber-security is a real and increasing concern - for CIOs, network administrators and website development companies. Cyber-attacks, whether computer, web or mobile based are increasing because there are so many ways for hackers to access sites and accounts, and companies are ill prepared to deal with the threat.
Topics: Web Development
Should you crowdsource your logo?
We hear this argument from time to time:
"Why should I pay that much for a logo when I can outsource it to a crowdsourcing company and pay a fraction of that?"
After I staunch the bleeding and bandage my tongue, I still sometimes stumble over the answer. We certainlyunderstand the importance of saving money here - we're a small business that has to watch margins carefully.
But we wouldn't crowdsource things that are integral to our business to people we know nothing about - especially when it comes to credentials and experience.
And you certainly wouldn't want to do that with your personal life. I'm envisioning the conversation now:
"Ah yes, Doctor, I realize that I have a brain tumor. I definitely want to get a second opinion"
Ok, that's smart, right? But what if the conversation went this way?
"I think before I go under the knife I'll just see how cheap I can get this elsewhere. I searched Google and found 99Surgeries. Can you match their price? They say that they can slash - oh pardon the pun - my cost by ninety percent. And their degrees are just as reputable as yours - see, they even say so on their waiver. Uh, hello?"
Topics: brand experience
Topics: marketing budget
You are not your target audience (and neither is your boss)
It's not uncommon. When you work for or have founded a company, you believe in your product. Perhaps you created something or solved a problem that filled a need you had and found success with it. Perhaps your first 100 customers were people like you. Your friends, even.
But that's not an accurate snapshot of who your customers are. They have different personas and different needs, and you - or the people you work with - have to take that into consideration.
We see this challenge on a fairly regular basis in the strategic work we do at de Novo. When we start working on developing personas for target audiences, they seem startlingly similar to our clients. So much so, that we've had to stage a few interventions.
If you’ve scrolled through your Newsfeed or happened to stumble over to Mashable, you’ve definitely heard of the latest social network – Ello. It’s everywhere! Ello brands themselves as an Ad Free, Invitation Only (for now) Social Network. Reports have shown that there are join requests from 4k to 34k per hour – meaning that people are itching to join, or at least curious as to what this is all about. With the launch of any new social network, you (being marketing savvy) are probably wondering just how you can tap in to this. With no ads, Ello has turned to an “Offer” style system. We’ll see where they turn up with that whole model, though.
Intro to Ello
The exclusivity of the invite only social network is nothing new. Google + started their beta and kept the goods veiled behind the glamorous velvet sheet. When the product was revealed to the masses, that is when the critics jumped out of the woodwork. Ello is following a similar model, requiring you to request an invite (with reports saying there is a queue of over 1M people) or get an invite from a friend. Once you’ve secured your Golden Ticket in to Ello, you receive 5 invites to give away (or in some cases, sell) to anyone. According to their manifesto, Ello believes in beauty, simplicity, and transparency. Though they’re taking the media by storm, I fear that they may take their manifesto to the next level and embrace that “transparency” component a bit too much. Don’t you dare quote me on that in a year when Ello is the next big thing, either.