On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.
I remember, once upon my early thirties, my boss telling me I should have a mentor—specifically, I should find a mentor in a particular industry and geographic area.
Topics: Agency Lifestyle
In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client's holiday party, a longtime acquaintance approached me and asked "I knew you did all things marketing, but what do events have to do with marketing?" I smiled and gave her the much shorter version of this blog...
You’re probably wondering, "What is ADA compliance and how does it pertain to my website?"
ADA, or Americans with Disabilities Act, was signed into law by President George H.W. Bush on July 26, 1990. The ADA prohibits discrimination and guarantees that people with disabilities have the same opportunities as everyone else, such as employment opportunities, purchasing goods and services, and participating in state and local government programs and services.
Topics: Web Development & SEO
The goal of consumer research is to mine as much data as possible so you can use it to psychologically manipulate your customers into buying more of your products or services. Right?
Topics: Marketing Strategy
Topics: Marketing Strategy
...when you're not in the room?
|Expensive / Worth it? (Quality)
Pricey / Not Worth it (Overpriced)
|Inexpensive / Effective (Value)
Cheap / Crappy (Garbage)
Quick to Respond / Accountable (Great Service)
This is the heart of how your brand is perceived and communicated. So how do you know how your brand is perceived?
I’m the queen of list making.
Every day I make a list of the things I need to accomplish, then rank them from highest priority to lowest. As I accomplish things throughout the day, I cross them off my list, and if priorities change, I reorganize.
Part of this list making comes from habit, and part of it comes from my unending need for organization. But no matter the reason, my list gives me focus. It helps me to prioritize the things that are most important and critical for a successful day, and it helps me avoid wasting time and energy on unimportant tasks. In its most basic form, my daily list is my strategy.
Are you advertising on Facebook? You should be.
If you’re a business owner, one of the best ways you can increase exposure for your brand or business is with social media—especially Facebook. With over 2 billion active users, Facebook is the king of all social media networks. It’s everyone’s go-to to find out what’s going on around the world and it’s one of the first places people go to gather information about a company or brand.
To better understand why your company should advertise on Facebook our digital strategist, Max, put together these four reasons why Facebook could benefit your business: